The perfect candidate will have the following skills:
- Proven SEO experience (2 years min)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (i.e. Google Analytics)
- Experience with A/B testing and in the field observations
- Working knowledge of HTML, CSS, and JavaScript
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
- Marketing agency experience: 2 years (Required)
Responsibilities will include:
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Help execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
- Perform ongoing keyword discovery, expansion and optimization
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with writing team to drive SEO in content creation and conversions
- Assist with recommendations on changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Working closely with the SEO Team Lead